UX research is the first stage of UX design. It is crucial to understand the user needs in order to align with business needs (profit) and technology limitations. As a product owner, the last thing you want is an App that not one needs! š
Who needs UX services?
– If you have an idea š” of digital product/service and need to test or explore its potential
– If you have an existing product/service and need to identify opportunities and improve quality
UX research covers the following:
– User research (interviews, contextual inquiry etc)
– Research methods (defining suitable methods)
– Competitors and Comparative analysis
– Features and Tasks analysis
– Problem and design opportunities
– Information architecture (Studying suitable navigation system for the product, in a form of site or app map)
– Identify persona š¤, solution, features prioritization (which features to include now/later), user flows (steps users take o accomplish a task)
– Prototype, usability testing, iterations
Among other tools and techniques to ensure best user experience.